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Juiceting is an upcoming juice brand, which promotes wellbeing and a healthy lifestyle. As part of a new collaboration between nutritionists from the UK and an investor from Hong Kong, Superimpose has been appointed as the branding and (interior) architecture designer. The branding design includes logo design, bottle design, and house style design. The Juiceting logo combines the Chinese character ‘Ting’ (亭), a hub that gathers people, with the English word ‘Juice’.
Together ‘Juiceting’ underpins a clear customer and health oriented identity. The branding design is simple yet distinctive, and allows the product and ingredients to speak. The architecture of the physical shop projects the vision of a ‘ting’. A circular bar structure that invites customers from all sides, with products clearly displayed all around, promoting interaction with the well-trained and friendly juice makers. Prototypes for physical Juiceting shops will be built in major retail developments in China. It will be launched in China in 2019.