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SUPERIMPOSE
  • 主页
  • 项目
  • 媒体
    • 广州万溪花地湾
    • 240410_GZ Vanke
    • 240322_Huawei Wangfujing Store
    • 240320_Huawei Store
    • 240307_华为北京王府井旗舰店
    • 20240305_Huawei Wangfujing Store
    • 20231222_NJ_Community Oasis
    • 20231129_NJ_Community Oasis
    • 20231121_DG Vanke
    • 20230401_Community Center
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    • 230311_Fusion
    • 230222_Carolyn Speaking
    • 230214_ Micr-O
    • 230210_ Micr-O
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    • 221222_The Sky-Cellar
    • 221220_ The Sky Cellar
    • 221217_ Sky cellar
    • 221213_ Super Tight
    • 221206_Sky City
    • 221204_ the model or the render
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  • EN

OTE纺织品广州展馆

功能

/ 家装展览设计

地点

/ 广州,中国

面积

/ 100平方米

客户

/ 上海欧绨伊纺织品有限公司

范围

/ 室内设计

状态

/ 2023年完成

照片

/ Duo Vision and Loh Jun Wei

团队

/ Carolyn Leung, Ben de Lange, Ruben Bergambagt, Junwei Loh, 陳顯鴻

在2023年广州国际家具博览会内,叠术为来自上海的家具面料制造供应商OTE Fabrics打造了一个沉浸式的家具展馆,邀请潜在客户于空间中体验,触摸面料;注重用户体验的同时,展馆还增加了可循环和可适性设计,让部分展馆得以被不断使用。

展馆的整体空间规划被清晰地分为三个区域:前场展示区、后场销售区和存储空间。前场由一个白色自支撑结构网框架以及依附在其上的银色铝单板展示柜组成,每一柜体分为顶柜和底柜,以及中间展示面料的区域。

叠术在展馆每一侧都设计了丰富多样的布料展示方法:在临时展馆的右侧,布料被亚克力衣架悬挂,并以渐变色的方式排列,使顾客能够迅速找到他们喜欢的颜色。底柜则被设计为矮凳储存空间,五颜六色的矮凳不仅可供展示,也为展馆内举办的其他活动提供了座椅;在展馆的另一侧,布料的展示方式是平放和折叠,顾客可以在展柜前轻松取出感兴趣的布料。底柜则存放较小的样品板,为客户提供展示OTE丰富的产品线。

前场展示区提供一个宽阔,可适性高的开放空间,展览之外还可用于举办活动。前场上空的“悬浮”布料则可以根据前场活动内容调整,在举办活动时,“悬浮”布料可移动到展馆前方,吸人眼球,而在普通展示时间中,则可以将它们分散到不同位置,方便观众漫步其中,近距离的观察,触摸,感知和欣赏这些布料。

展馆的后场区域用于客户洽谈和茶歇,布置了会议桌和小茶水间。整体后场也使用了简洁整体的设计语言,在灰色布艺后墙居中嵌入LED屏幕用于宣传展示产品,顶部悬挂弹性织物并配备接近日光感觉的LED灯,一改原本压抑暗沉的后场基调,为整体空间营造声学光学双重舒适体验。

除了展馆本体的架构与展示设计,叠术在过程中也充分考量了展馆由于临时性所带来的预算需求,因此,叠术在设计中采用了可循环使用的零部件和预算优化的的材料参数,展示柜,灯具,天花板轨道,钢架结构部件等均可以在其他展览中再次使用。

下一个项目: OTE 上海虹桥办公及展厅